Audrey Ashworth, Visitors Sales Director

  • "An international, dynamic and fast-moving environment"


    I joined Reed MIDEM four years ago. I started as a Sales Manager in charge of MIPIM’s visitors, but I am now Visitor Sales Director for all our exhibitions. I manage Reed’s global network of sales advisors teams and our focus is to develop revenue and ensure the attendance and satisfaction of key decision-makers at our events. I’m also very involved in our Sales Effectiveness program and implement best practices throughout our sales teams.


    Reed MIDEM is an empowering organisation. I have the autonomy to drive new initiatives, develop our business and implement new procedures. Running global operations also gives me fantastic opportunities to travel and meet people from different backgrounds and cultures.


    I love the challenge of working in such an international, dynamic and fast-moving environment. There’s a true sense of team spirit and we all work hard to achieve tangible results. Seeing an event “come to life” and meeting satisfied customers never fails to give me a huge thrill.

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