In this guest post, Doug Scott, president of OgilvyEntertainment, explains his company's MIPTV presence & its importance for branded entertainment...

For the past three years, Ogilvy has joined the annual migration of content producers and distributors to Cannes, in order to address the marketing needs of our clients as well as to benefit from the opportunity to build new bridges that will expand our core business and provide new revenue streams.

As consumers take control of their “time” and watch what they want… when and where they want it… brands must change the relationship they have with the purveyors of entertainment and begin to “own” entertainment instead of just “renting” it.

This year at MIPTV, Ogilvy will partner with our client Unilever and offer storytellers the opportunity to develop and produce original branded content as part of the Content 360 competition.

We will also be showcasing some of the branded content programmess we have produced around the world and will also be participating in a few of the themed events. We are looking forward to establishing new relationships and exploring new business opportunities at MIPTV.

Check out TWEED, OgilvyEntertainment's blog, here