Patrick Barry keynote shares Yahoo’s Connected TV vision
Thursday 2 April 2009
It is no secret that the traditional
television business models are under attack. So how do we move
television on?
This was the question posed by Patrick Barry, Yahoo!’s vice-president of Connected TV at yesterday’s keynote speech, entitled The Internet Revolution Will Be Televised.
In a converging world, Barry's answer is to respect the TV user's preference for a lean-back experience, but incorporate the things they have become accustomed to online: choice, discovery, performance and upgradeability.
Choice, Barry said, is key. "Users will shy away from walled gardens," he said. "If we close the doors, they will go out the window."
Barry believes TV should follow the example of mobile phones and make itself more relevant, versatile and emotionally fulfilling to its users. To that end, Yahoo!'s Widget Development Kit (WDK) is designed to help content providers develop their own widgets to feed content to the TV screen.
Openness is also pivotal, Barry said. Instead of signing up content providers, Yahoo! is committed to providing free and fair access for developers. There will inevitably be problems with competing technical systems, but these will be resolved, Barry added.
Asked who garners the ad revenue from connected TV, Barry replied: "Yahoo!'s strategy is to support the payment models of our content partners."
He acknowledged, however, that the battle for ad revenue would be intense. "Television is evolving,” he said. “Broadcasters can and should evolve with it."
The session was moderated by media commentator and journalist Kate Bulkley.
This and more in the MIPTV daily News, online soon!
Watch our video interview with Patrick Barry here.
This was the question posed by Patrick Barry, Yahoo!’s vice-president of Connected TV at yesterday’s keynote speech, entitled The Internet Revolution Will Be Televised.
In a converging world, Barry's answer is to respect the TV user's preference for a lean-back experience, but incorporate the things they have become accustomed to online: choice, discovery, performance and upgradeability.
Choice, Barry said, is key. "Users will shy away from walled gardens," he said. "If we close the doors, they will go out the window."
Barry believes TV should follow the example of mobile phones and make itself more relevant, versatile and emotionally fulfilling to its users. To that end, Yahoo!'s Widget Development Kit (WDK) is designed to help content providers develop their own widgets to feed content to the TV screen.
Openness is also pivotal, Barry said. Instead of signing up content providers, Yahoo! is committed to providing free and fair access for developers. There will inevitably be problems with competing technical systems, but these will be resolved, Barry added.
Asked who garners the ad revenue from connected TV, Barry replied: "Yahoo!'s strategy is to support the payment models of our content partners."
He acknowledged, however, that the battle for ad revenue would be intense. "Television is evolving,” he said. “Broadcasters can and should evolve with it."
The session was moderated by media commentator and journalist Kate Bulkley.
This and more in the MIPTV daily News, online soon!
Watch our video interview with Patrick Barry here.
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