Focus on hot real estate segments in emerging countries
Wednesday 17 September 2008 at 10:41

In this, the first of a series of MIPIM Horizons articles giving you a clearer outlook on the issues at stake at the show, MIPIM magazines editor Paul Strohm gives an overview of developing countries’ hottest segments… as such, the future stars of MIPIM Horizons.
Uncertainty prevails in the conventional “safe” markets traditionally favoured by institutional investors. But emerging markets in growing economies present numerous opportunities that are yet to be fully exploited.
Furthermore, emerging markets’ sources of finance are not always governed by the same criteria as more established markets; where petrodollars are available, the western model of dependency on bank credit may be irrelevant. In many cases emerging markets are marching to the beat of a different drum.
Recent reports also show that office markets in emerging countries, including Russia’s, are faring rather better in capital growth terms than capital cities in the mature, established investment destinations. According to global real estate adviser DTZ in its European Quarterly for the first quarter of 2008, the Russian investment market is rapidly evolving and is one of the few European markets where yield compression is projected to continue.
The Urban Land Institute (ULI) Pricewaterhouse Coopers Emerging Trends Europe 2008, a survey of expert opinions, saw Moscow and Istanbul take the top slots among favoured investment destinations, knocking Paris and London into fifth and fifteenth places respectively.
And, while 2007 saw real estate investment growth fall to 4% in the USA according to Jones Lang LaSalle in its Global Real Estate Capital report, Brazil and Mexico combined saw investment in the sector grow 80% to $7bn. Although Mexico’s fortunes are heavily linked to those of the USA and it is vulnerable to a decline in its northerly neighbour, Brazil has promising prospects. Morgan Stanley forecasts $21.7 trillion in infrastructure spending across emerging markets over the next decade. While China and India are expected to account respectively for 43 per cent and 13 per cent, Russia will receive 10 per cent and Brazil, 5 per cent – the smallest share, but of a huge pot.
It is often the case that the hot opportunities to be found in emerging markets don’t fall into the traditional, comfortable “offices, shops and sheds” categories.
The development of a thriving tourist industry, often exploiting natural scenic and cultural resources, can be a catalyst and precursor for more far reaching economic development. Capital trickles down, perhaps initially enabling the development of luxury housing and associated retailing and eventually providing wherewithal for the development of middle- and low-income housing for a local population, who will also benefit in other ways as the tourist “dollar” circulates and multiplies. More conventional, commercial development may follow.
The presence of local wealth – perhaps in the form of petrodollars – merely serves to accelerate the process. Witness the Middle East. The rapid emergence of Dubai (Motor City, pictured) as a vast international destination that is now targeting multinational corporations and has ambitions to be an international financial centre, has followed this path. Abu Dhabi is not far behind and the benefits are spreading throughout the region as investment and development initiatives radiate outwards to other UAE countries, through Egypt to Morocco and beyond.
Building new resorts and hotels as part of the development of a tourist industry is familiar in Southern Europe and now it is Romania and Bulgaria’s turn to exploit more fully their natural advantages. Likewise other Black Sea countries, including Turkey and Russia, whose Krasnodar region has long been popular among Muscovites but has ambitions and potential among overseas investors and customers.
One thing these countries have in common is the need for outside participation. Even where petrodollars are plentiful, the hunger for progress means expertise may be in short supply. Times may be tough on traditional turf; but the grass certainly appears to be greener in emerging markets.
This is the first in a series of articles exclusive to the MIPIM Horizons newsletters. Don’t miss future editions to get the first insights into the following fast-growing regions:
- Focus on North Africa
- The Black Sea, a new Eldorado for hotel & tourism?
- Focus on Latin America
- Focus on Russia
- Focus on Gulf countries
Learn more at MIPIM Horizons: www.mipimhorizons.com
