Our people

A resolutely multicultural company with numerous nationalities represented among our employees, Reed MIDEM brings together a wide range of skills, from sales to marketing and digital, customer service, content development (conferences, partnerships, press, etc.) and of course operations. The enthusiasm and passion of our employees for what they do, are the keys to our success.



Average age


Gender equality index

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Testimonials from our staff


Our sales team provides sales consultancy to targeted B2B audiences, which requires an excellent understanding of the client’s  industry and strategic goals, a strong drive for commercial growth, and the ability to formulate medium term action plans.

Juan Bravo
Sales Executive

Working in sales at Reed MIDEM means to be constantly connecting with passionate leaders from all over the world, understanding their needs, and helping them to meet the right partners. World leader in organizing B-to-B events means to have a global view of the business industry, adapting rapidly to changes and constantly learning from it.

Leticia Godinho 
Sales Manager

I am a born relationship broker, proud to represent Reed MIDEM, a world leader in organising B2B trade events. I identify with the company’s values – meeting others and understanding their needs, the challenge of always learning and making progress, both the human and technical aspects. I’m at home in a multicultural environment, and I’m self-motivated to offer solutions adapted to the client’s needs.

Sylvain Faureau
Director of Sales

My role is central; the commercial policy that I define with my teams for each geographic region covers clients’ strategies and their marketing and financial challenges. Dealing with different cultures, the job demands open-mindedness, empathy, and good language skills. The passion generated by our events is key, because success depends in part on our capacity to convey this.

Marketing & Digital

With the digital revolution, we need solid marketing skills to anticipate what is going to happen tomorrow: strategic marketing, data, social media, cross-media communication, etc. The challenge is being able to innovate and benchmark, to remain leader and ahead of the curve.

Cristina Stoica
Digital Marketing Manager

Exploiting the channels of digital marketing (website, email, and media) is a particularly interesting adventure at Reed MIDEM: a different media mix, with issues specific to each target, in an inbound / outbound approach, according to the objectives of each show. All this to ensure relevance of the message on acquisition and loyalty 360° campaigns.

Solen Carreau
Relationship marketing manager

My main role consists in optimizing Customer Engagement by creating a better relationship with our clients / prospects base to foster brand loyalty and awareness. My leitmotiv is based on Customer Centric Approach and Data Driven Strategy. Luckily I am working in team full of talents which is keen on innovative technologies. 

Bertrand Tostivint
Brand Manager

Being a Brand Manager at Reed MIDEM means defining, designing and implementing impactful branding, attractive content, and a multichannel acquisition strategy to generate brand awareness around the show and brand preference within the events industry.

Client Services

Our activities in direct contact with clients demand good relationship skills, rigour, and responsiveness. Within the client services department, or in support of the sales force, our teams deliver the kind of quality service to match the excellence expected by our international clientele.

Analia Airoldi
Partnerships & Client Services Manager

I find fulfillment working at Reed MIDEM, playing a key role in the optimization of our clients’ journey, in quality procedures improvement, the development of our partnerships programs and of strategic projects to increase efficiency. My daily motivation is powered by our remarkable people, our multicultural environment and the possibility of speaking 4 languages with my colleagues and clients worldwide.

Antoinette Lavallette
Sales Coordinator

I am delighted to have a central role within the Midem team, this iconic brand that has reinvented itself to accompany the transformation of the music industry and bring business value to the professionals on the international scene. What a joy to collaborate everyday with passionate people from all horizons - music, diversity, creativity, innovation…

Content and Conferences

The creation of content is one of the major elements of our value proposition. Our teams analyse trends and organise conference programmes, partnerships and events involving contributors who are experts in their sector and recognised on the international stage.

Logistics and Operations

The logistics and operations teams play a key role, providing the link between service providers and clients and helping to define the look and feel of an event. They are responsible for assembling exhibition space and staging,  and making sure events start on time, with full regard for the safety and security requirements that are essential in our business.

Guillaume Damay
Senior Conference Manager

My role is to help our clients understand the trends of the industry and its evolutions, through MAPIC shows’ conference programs as well as the business content we share with our community all year round. We are fortunate to be in daily contact with the leading international experts, and in direct interaction with the marketing and sales teams and the show management.

Asmaa Cech
Technical Services Manager

I have been lucky enough to have had several functions in my 17 years with Reed MIDEM. I spent five years in the press department, nearly 10 years in operations, where I learnt a new trade, before being promoted to Director of Technical Services, in charge of a team of 11.


Every year, we welcome 20 work release students in marketing, sales and IT. This win-win partnership allows students to use their skills, while learning about our activities and corporate culture. In turn, this provides a pool of young talent for our future recruitment needs.

Charlotte Combet
Assistant Product Manager 

Being a work release student at Reed MIDEM was a great opportunity. The company is ambitious, and it enabled me to grow, to take on responsibility, and to blossom, inspiring me to move my career forward. The teams are motivated and work together to achieve the best results.

Yan Girout
Web Marketing Assistant

Doing work release at Reed MIDEM offered many advantages, in particular working in several fields. The staff are dynamic, accessible and enthusiastic. This allowed me to develop my professional skills, while acquiring some solid new ones.

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